EKAM has been able to succeed only because of its outreach intention and strategies. When it comes to reform the situation within any given geography, it has to begin with primary basic layer before finally traversing its way to the pinnacle. That’s exactly why the structural integrity of EKAM starts with its Regional Officers (ROs) who cover each and every health care resource point within every single village of their designated region. In other words, we claim cent per cent community outreach through our district outreach model. For example, in TAMIL NADU itself, we have 100% district coverage through our respective ROs in each district, who monitor, intervene and engage in life saving protocols within the communities at each respective health centre.